Homegrown Talent Group is a Midwest-rooted management firm for creators with national reach. We keep the roster deliberately small, work the business side relentlessly, and only win when our talent does.
We represent creators whose content works because it's true — and we package that authenticity for brands who want audiences that actually listen.
A deliberately short list of creators with national reach, engagement that outperforms accounts twice their size, and audiences that actually trust them. Brands: request the media kit and we'll make the introduction.
Four things, done properly — for every client, every month.
Proactive outbound to brands that fit — then negotiation that defends premium rates, prices usage and exclusivity properly, and never gives away whitelisting for free.
Platform-by-platform growth planning, content-slate strategy, and the long game: building a career that outlasts any single algorithm.
Owned revenue beyond brand deals — channel expansion, merchandise, and media properties our talent controls outright.
Contracts, invoicing, payment chasing, and monthly reporting. Our talent sees every number we see — always.
Short enough that every client gets the manager's full attention — and knows it.
Commission applies only to deals we bring to the table or negotiate. Deals our talent sources alone are theirs, full stop.
A shared live dashboard, monthly P&L reporting, and full visibility into every negotiation. No black boxes, no surprises.
Short terms, narrow scope, capped sunsets, and key-person protection — the contract a creator would write for themselves.
Brands: our talent's audiences trust them — let's put that to work for you. Creators: if you're tired of being a line item, we should talk.